Whitfield Business Hub’s Evolution

A Century of Evolution in Heswall

We’ve seen the rise of technology & creativity hot spots such as the Baltic Triangle in Liverpool or Shoreditch in London but we have a vibrant centre of activity on the Wirral, albeit on a somewhat smaller scale.  Whitfield Business Hub has evolved into a thriving hive of business professionals and start-ups alike, occupying the 1920’s buildings in the Northern end of Heswall.

The business centre has been substantially upgraded over the last three years.  Initially there was extensive work on the building itself; upgrading to double glazing & central heating to make it more energy efficient, fitting security, fire & cctv systems to provide security and a super fast dedicated leased broadband connection with an extensive network & wifi system throughout.

Many would have been content at this point but owner Nik Ellis explained why they decided to invest much more into the hub, “We were sitting in the reception & took a good look around.  What we saw was a boring, uninspiring office.”  

Boring Reception

Within 24 hours, they started ripping everything out including the ceiling & floors; even the plaster was removed from the walls, exposing the brick & steel beams.  A month later & the place looked completely different.  An industrial feel with a wall of plants, Edison lights and an extensive use of natural woods now gives customers a warm welcome.

…and afterwards

Motivated by this initial success, they continued though out the building.  Nik said “who wants to sit in a boring office? We wanted a space that would inspire creativity, in which people would be happy to spend time.”  They still have plenty to do, having just taken extended into the adjoining building on the block which they are turning into an open plan creative area, with further offices above.

The rooms are serviced offices rather than leased which means that there is just one inclusive fee.  There is not a long contract either, with some people staying a few weeks, some several years.  It is this flexibility that attracts many start-up companies.  

Nik explained “Start-ups can be risky & move fast so they don’t want to commit to long term rents.  Successful ones appreciate the ability to expand into additional rooms as their business grows.  They also like to be in control of costs so not having any surprise bills for electrics, heating, rates; almost everything, is a massive benefit to them.”   

A recent study by the BCA concluded that a traditional leased office plus expenses are 23% to 30% more expensive than a serviced office.  This means that bigger companies often use them as way to control expenses & property management.

So what does the future hold for Whitfield?  Nik said “We’re keen to give added value to our tenants; they’ve told us that they love the cafe & restaurant on site, but need a break out / creative area which we’re currently creating.  Next we’re planning to augment the current facilities, improve the technology and ensure we stay at the cutting edge of our field.

It may not be on the same scale as London or Liverpool, but for a real taste of disruptive 21st century business, head to this bustling business hub in Heswall.

Nik & Justine’s room being ripped apart
Nik & Justine’s room now
Recreated from an original article in Wirral Life Magazine

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